79X Solutions Website Redesign
Simple on the Surface. Technological at Its Core.
Mission
79X Solutions builds cutting-edge digital products for clients, but their own website wasn’t reflecting that. The goal of the redesign was straightforward: make the site feel as modern, capable, and technical as the work the team actually does.
My Contribution
I led the full UX/UI redesign, defining the visual direction, the color system, the interaction design, and the hero experience. I worked within a structured feedback loop with the 79X leadership team, using their input and design references to sharpen the direction at each stage. The complete redesign was delivered in under one week.
Delivered
01 — The Problem
Context
A tech agency’s website is its first proof of concept. If the design doesn’t feel modern, capable, and intentional, it undercuts everything the team says about itself. The previous 79X site communicated the right services, but not the right identity. It didn’t show who 79X actually is: a team of experts building serious digital products for complex problems. The brief was simple. The execution needed to match it.
The Challenge
With less than a week to deliver, the main design challenge wasn’t creative, it was editorial. What do you prioritize when you can’t design everything? What does a tech agency most need to communicate in the first three seconds someone lands on their site? The answer I landed on: credibility through simplicity. A site that’s clean, fast, and visually confident tells you more about a team’s technical maturity than one packed with animations and sections.
A clean, restrained site communicates technical maturity better than complexity. Simplicity isn’t the absence of skill, it’s evidence of it. Every element on the page had to earn its place.
The entire system is built around a single blue. It differentiates the brand without overcomplicating the palette. Everything else stays neutral, which makes the moments of color land harder.
The node animation in the hero is the one moment of visual complexity in an otherwise restrained design. That contrast is intentional, it suggests connectivity and depth without being literal.
02 — The Users
Understanding the Users
The 79X website had one job: convince the right people that this team could build what they needed. Two audiences were reading it with very different questions in mind. Potential clients needed to feel confidence immediately, that 79X understood complex problems and had the technical depth to solve them. Partners and collaborators needed credibility signals: the kind of work 79X does, how they think, and whether they were worth the conversation. Both audiences make fast decisions. The design had seconds to communicate what the team does and why it matters.
03 — The System
The Visual Direction
The color system is built on restraint, a simple, clean scale anchored by a single defining blue. That blue does the work of differentiating 79X without overcomplicating the palette. Everything else stays neutral, which makes the moments of color land harder. The overall feel is what I’d describe as “simple but technological”, minimal enough to feel modern, detailed enough to signal expertise. No decorative noise. Every visual decision earns its place.
The Node Animation
The hero section needed to communicate who 79X is before a user reads a single word. I designed a custom animation, a network of nodes connecting. It’s subtle, but it does a lot: it suggests connectivity, systems thinking, and technical depth without being literal about any of it. It also gives the site a sense of life. A static hero for a technology company feels like a missed opportunity. The animation is the one moment of visual complexity in an otherwise restrained design, and that contrast is intentional.
04 — The Process
The Process
The work started with sketches, mapping the layout and hierarchy before touching Figma.
Two full versions followed, each shaped by direct feedback from the 79X leadership team. The first version established the structure but didn’t read as a technology company. The visual direction felt too generic, it could have belonged to any agency.
The second version sharpened the identity but the color choices didn’t reflect who 79X actually is.
Each round had a clear question to answer, and each answer moved the design closer to the final result.
05 — The Result
The Result
The redesigned 79X Solutions site is clean, interactive, and unmistakably a tech company’s work. Designs are approved and ready for implementation. When it launches, it will be a site the team can actually point to as proof of what they do.
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